Turn competitor complaints into shelf whitespace.
Upload consumer reviews of a competing food, beverage, snack or pantry product. Get back shopper personas, the shelf defect behind each complaint, the retail banners those shoppers name, and a ready-to-use sell-in line for your category buyer.
1 · Upload
A CSV or JSON of 1–3 star reviews you have the right to use. Reviewer names and emails are never read.
2 · Analyze
Every review becomes a persona bio: archetype, shelf defect, banners mentioned, verbatim evidence.
3 · Sell in
See the top defects and banners at a glance, filter the bios, and export a CSV for your deck.
Plans
Base
- Up to 10 brand projects
- Up to 500 reviews per project
- Personas, defects, banners, sell-in lines, CSV export
- Store linking not included
Synapse-linked
- Up to 50 brand projects
- Up to 2000 reviews per project
- Personas, defects, banners, sell-in lines, CSV export
- Store-linked: banners matched to Afferent Synapse store data, with store counts